Meet Simone, a Denmark local, whose expertise and dedication have made her an indispensable part of the Singlefile Wines family for the past two and a half years. Before joining Singlefile, Simone was studying a Commerce Degree with a major in management at UWA, all while working part-time at the Denmark Health Shop.
Her customer-focused background translated seamlessly into her dynamic position at Singlefile, a role that takes her wherever she's needed most. From assisting at the cellar door during bustling periods to helping with Wine Club correspondence and orders, no two days are the same.
“My favourite part of working for Singlefile is probably my colleagues - they are all extremely good at what they do while simultaneously being hilarious, quirky, and bighearted. They just make an awesome work environment,” Simone shared.
She also cherishes the interactions with guests and wine club members and clearly the feeling is mutual. Vincent, a recent visitor to our Cellar Door, said it best:
“Visiting Singlefile winery in Denmark over the Easter weekend was an unforgettable experience, thanks in no small part to Simone's outstanding service and extensive wine knowledge. From the moment we arrived, Simone made us feel welcomed while also being very knowledgeable about the winery's offerings.”
For Simone, no trip to Denmark is complete without a hike up to Monkey Rock through the Karri forest.
“The ascent through the towering trees offers a sense of tranquillity and connection with nature that is unparalleled. And when you reach the summit, the reward is beyond words,” she said.
From this point, you'll find yourself surrounded by breathtaking panoramic views that stretch as far as the eye can see. To the east lies the inlet and the vast expanse of Ocean Beach, while to the south, Lights Beach beckons with its pristine sands. And to the west, the rugged beauty of William Bay National Park unfolds, with its iconic rock formations and turquoise waters. According to Simone, it is a quintessential Denmark experience that captures the essence of the stunning region in all its glory.
When it comes to wine, Simone confesses to being a ‘Pinot tragic’, with a particular fondness for Singlefile’s Single Vineyard Porongurup Pinot Noir, saying: “Its quiet complexity never fails to captivate me.”
Memories are often associated with places, things, smells or most notably here — tastes. Wine is a powerful evoker of memories and for Simone, her most vivid wine-drinking experience took place in the village of Trevelez, nestled in the Alpujarras mountains of southern Spain. Here Simone savoured Mosto, a young wine, outside the local church during a ‘matanza’. This centuries-old tradition was once the primary way Spanish families prepared and stored meat for the winter months.
“The heady combination of ancient rituals, mountain air, and local wine made an indelible impression on me that still to this day inspires my connections to local country, culture and community,” she said.
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